Scripts and structure

• Try to make a nice colourscheme and make sure that your text is readable.
• Avoid Flash and JavaScript introductions. Not everyone has it installed or is willing to wait for the intro to end.
• Structure the layout so the page makes sense.
• Avoid using too many effects on your pages, think minimalist - less is more. And you don’t want to scare visitors away, do you?
• Try to build your site by using a stylesheet and div layers. This will make it much easier for you to change the layout afterwards.
• If you have no clue about how to make a website you can learn from tutorials on internet. This is how I got my HTML knowledge.

Navigation

• Use a simple navigation system, otherwise your visitors might get confused and stay away.
• Vistors should be able to reach your content within one or two clicks, make it easy for them!
• Check your links, make sure they are all working correctly - that they aren’t broken.

Web Graphics

• Images add to the file size of your page dramatically. Keep them small and use them sparingly.
• If you save pictures fromPhotoshop choose “Save for Web & Devices”, this will decrease your image file size.
• Don’t use heavily animated or flashing banners; people will easily get distracted.
• Make your website graphics and layout easy on the eye.

Typography

• Use sans-serif fonts. like Arial, Helvetica, Verdana and Tahoma etc. It will make the text easier to read at smaller browser settings.
• Do not mix more than three fonts on a single page. Instead use headings, colours and font-weight (bold - regular) and size.
• Try and avoid using Italics, they appear jagged and hard to read.
• Want to know what fonts you can use and how they’ll look? Check the typetester website - you’d best pick a font from the “safe list”

Backgrounds

• Avoid loading large images as backgrounds to pages. Experiment with colour to get your message across instead. You can also use small patterns!
• Avoid using graish or bright coloured backgrounds that interfere with the legibility of your text.

Attract visitors

• Provide some good content and freebies for the visitors. This is a good way to attract people to your site.
• Make some nice banners so people will be interested in linking you. A common small banner size is 88×31 pixels. These are other common sizes.
• Promote your website! This will help you to attract more visitors. Don’t expect to have 100 visitors right away, but slowly more people will come to your site:
• Place your site on directories and lists
• Exchange links with other people
• Don’t forget to submit your site to searchengines like Google
• Join cliques, fanlists and toplist
• Leave comments on blogs that you like

Finally…

• Do not forget to update your site. Regular visitors like to see a "live" web site, it may be their only way of knowing you are still in business.
• When you use a script or image someone else has provided for free on the internet make sure you link them back. For instance on a credit page.
• Check your web site on as many browsers and systems as possible. Do not expect it to look identical on every platform but it should "hold together" both effectively and logically.
• If you’re a bit more advanced in webdesigning you’d best check with W3C to see if your pages are (X)HTML and CSS validated.